Air Force Campaign
9 June 2008 – 8:08 pm
Air | Space | Cyberspace
To see and hear advertisements for military services that includes Space and Cyberspace as sub-branches of the service is completely surreal. It feels like a mock sci-fi ad out of some cheesy TV show, but that’s exactly what the US Air Force is doing with their latest ad campaign.
Over the last couple of years the Air Force has been tailoring it’s branding to look and feel more and more like futuristic sci-fi movies/shows.
First it was the revamp of their logo to look like something from Battlestar Galactica and now it’s their tag-line, “Air Force, Above All; Air | Space | Cyberspace“.
Above All
The thought of a military presence that’s “Above All” scares the crap out of me:
- their site has sample videos of pilotless drones for monitor people,
- recent articles talking about the Rods from God project, and
- who knows what they want to do in “cyberspace”
These all take the idea of Big Brother to a whole new level.
