1908 Beer Ad
26 April 2008 – 10:26 pm
It’s amazing to see what advertisers use to say to get people to buy their products. This Schlitz beer ad from 22 April 1908 is hilarious to read:
The Doctor says “drink beer” to the weak and the convalescent. To those who need strength—need a food and a tonic. If it is good for them, isn’t it good for you?
The virtue of beer does not lie in the alcohol. There is only 3 1/2 per cent of that.
It lies in the malted barley—a digested food. And in the hops—a tonic and an aid to sleep.
It lies, too, in the fact that the drinking of beer flushes the system of waste. So would water, of course, if one drank enough of it. But you don’t drink water like beer.
When beer is pure there is nothing more healthful. And Schlitz beer is pure. It brings no after-effects, no biliousness.
But better go without beer than to drink the wrong beer. That is why the Doctor generally says “Drink Schlitz.”
Schlitz: The Beer That Made Milwaukee Famous
Original link: http://latimesblogs.latimes.com/thedailymirror/2008/04/april-22-1908.html
